Whether you are a rugby fan or not, you have most likely seen the Springboks on your social media page more than once.
Even before claiming the World Rugby 2023 champion title, social media was buzzing with moments from the nail-biting games to the victory tour mania.
Not only are people logging onto X, TikTok, and Instagram to see the players and share their material, but they’re also clicking the following option to make sure they don’t miss an update.
During this period, Springboks skipper Siya Kolisi has amassed a million Instagram followers.
Kolisi’s content is well-liked by many people. Everyone is curious about his upbeat nature and the fact that he led his side to win yet again.
Kolisi is now the most followed Springbok on the photo-sharing app.
Kolisi is followed by 633K followers for fullback Cheslin Kolbe, and 511K followers for scrum half and fan favorite Faf de Klerk.
While social media numbers aren’t everything, they are in the world of marketing efforts, and the Springboks are a hot item right now.
Everyone is posting moments from the victory tour and tagging the players, which is increasing online engagement.
Handre Pollard, who never misses a kick, has 362K followers, as does fullback Damian Willemse, who has become rather famous.
With the victory parade still going on and the Springboks heading to Durban next, supporters can expect more content that will have them double tapping.
Do you find Braveloaded useful? Click here to give us five stars rating!
Leave a Reply